Every brand has a visual identity. The ones that are truly remembered also have a sonic one. Corporate Music Design is the strategic use of sound to make your brand instantly recognisable, emotionally resonant and consistent across every touchpoint.
Corporate Music Design — also known as CMD or Corporate Sound Design (CSD) — is the discipline of building a complete sonic identity for your organisation. Not just a jingle. A full sound system: from the two-second audio logo that plays on your app to the music beds that run across your campaigns and the on-hold audio your customers hear every day.
Done well, it makes your brand feel cohesive, professional and emotionally consistent everywhere your audience encounters you — before a single word is spoken.
"When God was handing out artistic talents, Martin was at the very front of the queue."
Fredy Künzler · Soundcheck.orgApple · Samsung · Swisscom · SRF · Salt · Rega · Snickers · Gübelin · BBC · FC Basel · World Vision
A distinctive audio mark that communicates your brand values in seconds. Memorable, ownable, versatile — the foundation of your sonic identity.
A complete music platform — guidelines, palettes and modular music beds that scale across campaigns, channels and years of brand activity.
UI sounds, on-hold audio, in-store music, event ambience — all touchpoints designed and produced as a unified, intentional system.
Based in Zurich, Martin Villiger has spent 25 years building the sonic identities of iconic brands and composing music for film, television and advertising. He founded Visual Music in 2000 and has since written music for more than 130 films, 50 advertising campaigns and over 400 series episodes.
His approach to brand sound is strategic first, creative second. Every system begins with a deep understanding of what a brand needs people to feel — and builds outward from there.
Full biography at martinvilliger.com →Take a short sonic identity readiness check — it takes under two minutes and gives you a clear picture of where your brand stands. Or book a call and walk through your project directly.